W3 Data Company Milestones open all
2007 - February: 
W3 Data Adds Powerful Demographic Data to Customer Solution
The addition of key demographic information to a direct-marketing mailing list, helps marketers better identify the right customer and the right message, adding up to hundreds of dollars saved in wasted printing and mailing costs. W3 Data's Profile Your List product is the only self-serve demographic enhancement product on the market that allows small business owners to dramatically improve the quality of their mailing list for a minimal investment.
"The quality of customer information can make a world of difference in the success of a direct marketing campaign," said Pat Kirtland, vice president, W3 Data. "For as little as $5, Profile Your List enables our small business customers to enhance their existing list with the addition of valuable demographic information, creating a decisive advantage over a list without profile information."
Profile Your List incorporates a variety of key demographic information into a pre-existing mailing list.
- Age
- Gender
- Household income
- Homeowner/Renter
- Median home value
- Length of residence
- Dwelling type
- Marital status
- Household size
Customers who market to other businesses can also leverage the Profile Your List product by adding business profile information to a pre-existing list.
- Contact name
- Contact title
- Sales volume
- Years in busines
- Number of employees
Create a List, W3 Data's flagship self-service customer data solution also offers users the option to include demographic information in their newly created mailing list, enabling them to craft a targeted marketing campaign from the start. Demographic profile information is also available on the company's enterprise products including the XML data integration service API411.
W3 Data is one of the most respected customer data solutions resources in the world. A leader in customer data solutions, W3 Data provides its customers with high-quality products and services at one of the most affordable price-points in the industry. The company achieved more than 50 percent revenue growth for the second consecutive year and is known for its high-quality, easy to use self-service and enterprise data solutions products. W3 Data products are intuitive and work with a variety of leading software applications, ensuring seamless integration into any direct marketing campaign. W3 Data customers range in size from small one-person businesses to Fortune 500 companies and corporations.
2005 - July:
API411, W3 Data's XML Interface, Now Faster, More Flexible and More Powerful
SEATTLE, WA - W3 Data has released a set of major upgrades to
API411, the XML-based server-to-server connection that links business
applications to W3 Data's directory assistance data and search logic. API411
search results can be integrated into call center software, point of sale systems
and other applications where accurate and immediate customer information is
critical. API411's newest enhancements include greater flexibility of data input,
higher match rates for default searches, inclusion of available non-published
listing information and apartment/suite numbers and additional address data
including ZIP+4 and carrier routes.
2005 - June:
W3 Data Launches New Website Reflecting Focus of Accurate, Immediate and Integrated Customer Contact Solutions
SEATTLE, WA - W3 Data's website now features a fresh new look.
In addition to brighter colors and a cleaner layout, visitors will find plenty
of new content designed to help them get the most from their data. In addition
to the ability to search for products by industry, visitors will find new data
options (New Mover Lists and "Enhanced" data), significant improvements to
BatchAppend411 and a number of new customer testimonials. Each of these changes
reflects W3 Data's focus of providing Accurate, Immediate and Integrated Customer
Contact Solutions for businesses.
2005 - June:
Upgrades Released for BatchAppend411 Improving Match Rates
SEATTLE, WA - Significant enhancements have been made to
BatchAppend411, the leading self-serve data search and appending tool giving
customers improved ease of use and higher match rates. Included in the enhancements
is the ability to search multiple contact databases with the same input file,
support for non-published numbers, improved apartment and suite number recognition
and an advanced "surrounding area" search - all designed to improve relevant match
rates. Also included in the upgrade is automatic field mapping, the ability to
easily run no-match files with different search options and match codes in the
output files. These interface improvements to BatchAppend411 make finding missing
contact data for large files faster and easier than ever.
2005 - May:
W3 Data Now Offers the Freshest New Mover Lists Available
SEATTLE, WA - New Mover Lists are now available from W3 Data,
giving marketing and sales professionals nationwide coverage of the 300,000
new residential and 50,000 new business listings added each week. New Mover
Lists are a great way for businesses to reach prospective customers as they
look to establish relationships with dentists, auto repair shops, insurance
agents, etc. Similarly, New Movers often spend more on home improvements such
as paint, home furnishings and appliances than other consumers. With W3 Data's
New Mover Lists, there's no easier, more accurate, or more flexible way to
reach these high-value prospects.
2005 - April:
BatchAppend411 Processes its 10,000th Self-Service Batch Job
SEATTLE, WA - BatchAppend411, the popular self-serve data appending
tool processes its 10,000th batch job since its launch. BatchAppend411 helps
businesses become more efficient by automating the query process and returning
complete name, address and phone number for businesses and residential listings
throughout North America. Even relatively small customer contact files can take hours
to update manually. BatchAppend411 saves users significant amounts of time searching
as match, no-match and combined files are returned in just minutes.
2005 - January:
W3 Data Appoints Patrick Kirtland to Vice President
SEATTLE, WA - Patrick Kirtland joined the company as Vice President,
where he drives strategy for providing directory assistance and contact information
solutions for businesses. Kirtland brings strong online commerce, business development
and product development experience from Cranium and Microsoft where he led the team
responsible for developing the initial business model to support the company's vision
of "software as service".
"With its solid customer base and profitable business model, W3 Data is clearly poised
for continued growth," said Patrick Kirtland, Vice President, W3 Data. "Today's
businesses are in need of accurate, reliable contact data that can be provided in a
timely, cost efficient manner. W3 Data meets these demands and I'm proud to lead a team
that will continue to deliver exceptional value to our business customers."
2005 - January:
W3 Data Sees 400% Growth in Customer Base in 2004
SEATTLE, WA - 2004 marked a year of expansion for W3 Data as its
self-serve customer base grew by 400% over 2003 figures. BatchAppend411 continues
to amass a dedicated following as the self-serve data appending product of choice for
small to medium-sized businesses. In 2004, W3 Data saw a 350% increase in the
number of BatchAppend411 jobs run over the previous year at an unmatched average
processing time of under 20 minutes.
W3 Data also won a large-volume appending contract for one of the nation's largest
home services businesses. Praising W3 Data for its flexibility, resourcefulness and
quick turn-around, this customer received contact information appended for millions
of records.
In November 2004, W3 Data launched a set of major enhancements to its easy-to-use list
generation product, Prospect411. Prospect411 serves as an integral part of the direct
marketing efforts for thousands of small to medium sized businesses.
2004 - November:
Product Enhancements Make Prospect411 Even Better
SEATTLE, WA - Prospect411, a leading self-serve mailing
list and sales lead tool for businesses and organizations, received a
series of product enhancements in November. Changes to the user interface
and improvements to search algorithms make it even easier to create
targeted residential and business lists. Since its launch in October 2003,
Prospect411 has been an invaluable component of the direct marketing
efforts of thousands of businesses.
2004 - June:
Real-time Data Added to EnterpriseDA, Making it an Indispensable Search Tool for Businesses
SEATTLE, WA - EnterpriseDA, used by large organizations to
eliminate costly directory assistance charges and by collections and credit
departments to track down customer contact information, has added real-time
data to its search options. W3 Data's real-time data set offers the level of
freshness required for time sensitive functions such as skip tracing and
credit checks. Through its easy-to-use, ad-free interface, EnterpriseDA
offers advanced searching sorting and saving features as well as
nearby/neighbor search functionality.
2004 - March:
Worldwide Leader in Home Services Chooses W3 Data for Data Appending Services
SEATTLE, WA - A world-leading home services division of a
Fortune 100 corporation has chosen W3 Data to process and append accurate
name, address and phone number to customer and prospect records. W3 Data's
proprietary software and add-on professional services were used to process
26 million records, append up-to-date listing information to over 13 million
records and perform a post-process Federal Trade Commission's Do Not Call
(FTC DNC) scrub to deliver an accurate, actionable telemarketing list of
nearly 8 million records.
2004 - January:
Fueled by New Product Launches, W3 Data Grows Operations and Customer Base in 2003
SEATTLE, WA - Launched in the Fall of 2002 to provide directory
assistance and contact information solutions for businesses of all sizes, W3 Data
experienced strong growth in 2003, nearing the break-even mark within its first
year growing 25% to 50% month-over-month. With the addition of real-time
data to its core API411 and the release of three new products - BatchAppend411 for
appending data to large batches of records, Prospect411 for building targeted
marketing lists, and a BillDetail411 that enhances the services mix of large
telecommunications companies - more than 8,500 new customer accounts were opened
in 2003. W3 Data also experienced triple-digit growth in the volume of records
processed in the third and fourth quarters of 2003.
2003 - November:
W3 Data Launches Prospect411 - Enabling Businesses to Generate Consumer and Business Leads for Direct Marketing Campaigns
SEATTLE, WA - W3 Data announces Prospect411, a new product that
allows businesses to generate consumer and business leads quickly, easily and
inexpensively. From real-estate agents and mortgage brokers seeking contact
information for apartment residents to retail businesses developing customers in
specific neighborhoods and ZIP code areas to commercial businesses looking to
market to specific industries, Prospect411 can help companies build direct
marketing lists for prospecting new customers. It has already become a valued
tool in many customer acquisition programs.
With approximately 60% of companies devoting the majority of their marketing
resources to customer acquisition, Prospect411 offers small and medium-size
enterprises the ability to build customized marketing lists online. The
user-friendly, self-serve interface and $5 minimum order make this powerful
resource accessible to businesses of all sizes and allows smaller companies to
market to targeted audiences at a fraction of the cost of similar programs utilized
by large enterprises. Prospect411 delivers direct marketing lists and sales leads
based on user-defined preferences, including geography, SIC codes and budget.
Lists can be generated in minutes with results (up to 50,000 records per search set)
returned for as low as 12¢ per record without phone numbers or 15¢
with phone numbers.
2003 - July:
W3 Data Launches BillDetail411, Enabling Customers to Identify and Verify Phone Numbers on Their Online Statements
SEATTLE, WA - W3 Data launches BillDetail411, an innovative service
that allows a phone company's customers to identify and verify phone numbers on their
online statements. Clicking a hyperlinked phone number within their online bill
generates a reverse phone number search to our database. In sub-second speed, the
details of the listing are returned in a pop-up window with seamless brand integration.
The BillDetail411 verification window makes it easy for customers to investigate
unfamiliar numbers on their own, reducing service costs. BillDetail411 powers lookups
on the online billing statements of two of the four RBOC/ILECs.
2003 - July:
Real-time Data Added to W3 Data's API411, Offering Businesses an XML Interface to the Freshest Directory Assistance Information
SEATTLE, WA - W3 Data announces the availability and addition of
real-time directory assistance data to API411, a core product that offers enterprise
customers the ability to automate directory assistance data and logic using the
freshest information to obtain immediate results. From retailers and catalogers
looking to update customer information or to reduce shipping errors to credit issuers
looking to reduce fraud and collection agencies locating skips, API411 customers can
now choose the data source that's most valuable to them. Call centers - seeking faster
customer identification - are another business sector that has achieved beneficial
results from the API411 product. With industry averages of three-minute customer calls,
call center agencies and departments can realize overhead savings from 10- to 25-percent
while maintaining existing service levels more effectively. Key customer and consumer
information is also captured and can be analyzed by technical support, sales, marketing
and engineering executives through flexible business intelligence tools.
Real-Time directory assistance data is 24-48 hours old, compiled from across the U.S.
by the telephone companies and sourced directly to W3 Data's contact information
systems, processes and products. It is the most up-to-date source for those customers
needing added and changed listings, and works the same as if dialing 411 - at a
fraction of the cost.
2003 - June:
W3 Data Launches BatchAppend411 - Enabling Businesses and Consumers to Automate Finding Complete Database Contact Information
SEATTLE, WA - W3 Data launches BatchAppend411, a new product that offers
businesses and consumers the ability to easily, and cost-effectively, automate retrieval
of full contact information to complete databases for direct marketing and invitation purposes.
BatchAppend411 gives businesses the power to update contact lists, locate collections
leads or enhance direct marketing lists - quickly and easily - and eliminates the need
to manually search for missing customer contact data. This powerful, yet easy-to-use
directory assistance tool automates bulk searches for missing names, addresses and phone
numbers - saving time and money. Appended records (up to 50,000 per job) are returned for
as low as $.10 per hit, providing the power of traditional 411 at a fraction of the cost.
With no programming or client software required, BatchAppend411 allows users to set up
searches of W3 Data's directory assistance information using a self-guided batch wizard.
The product, which is credit card-enabled and offers online, real-time usage reports,
delivers results in minutes versus the slower turnaround time (1+ days) of other batch
services.